: Eliminating that annoying bump at the front of the shoe.
In 2011, co-founder David Heath saw a post on Facebook that changed his life: socks were the number one most requested item at homeless shelters. This revelation hit home during a walk down Fifth Avenue in New York, when David met a man with a sign that said, "I'll take anything". : Eliminating that annoying bump at the front of the shoe
: A mid-foot compression arch that adds extra comfort. : A mid-foot compression arch that adds extra comfort
: Ensuring socks didn't slide down during the day. That moment of human connection solidified the mission
When David told him he had a pair of socks to give, the man’s face lit up as he replied, "How did you know that’s the one thing I need the most?". That moment of human connection solidified the mission for David and co-founder Randy Goldberg: to create a "buy-one-give-one" model that didn't just donate leftovers, but provided high-quality gear to those who needed it most. Building the "Best Sock Ever"
To launch, they turned to Indiegogo, aiming for $15,000. They hit $25,000 in just 24 hours and raised nearly $150,000 by the end of the month. Swimming with the Sharks
