💡 Tip: Use high-level scorecards for these metrics to show growth or decline compared to the previous period. : The volume of hard leads or sales. ROAS / CPA : The financial efficiency of your spending.
: "Move 15% of underperforming Display budget to the High-Intent Search campaign." adworks
This report structure for (formerly AdWords) focuses on storytelling and actionable insights, moving beyond simple data dumps to show why numbers changed and how to improve. 🚀 Executive Performance Summary 💡 Tip: Use high-level scorecards for these metrics
: Indicates how well your ad copy resonates with searchers. : "Move 15% of underperforming Display budget to
: Shows how much "room" you have to grow in your current auctions. 🏆 Campaign & Keyword Spotlight Top Performers
: Identify "Power Hours" where conversion rates spike. 🛠️ Strategic Recommendations
: Identify high-spend keywords with zero conversions.