Acquires Sms Commerce Company Replybuy - Airship

Customers can browse and purchase items via a single text response.

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions:

Automated syncing of conversational histories with major CRM platforms. Airship acquires SMS commerce company ReplyBuy

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering.

Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email. Customers can browse and purchase items via a

In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year. CEO Brandon O’Halloran transitioned to General Manager of

The specific terms and purchase price were not publicly disclosed.