The official music video for was released on August 30, 2013, serving as the lead single for Alessandra Amoroso 's third studio album of the same name. Directed by Gaetano Morbioli , the video was filmed in Los Angeles and depicts a symbolic journey through the city's streets. Production and Artistic Direction
The song explores the enduring nature of true love, portraying it as a precious gift and a "secret" that defines one's reason for living. Performance and Reception Alessandra Amoroso - Amore puro (Video Ufficiale)
wikipedia.org/wiki/Amore_puro">Amore puro album or details about her ? Alessandra Amoroso - Amore Puro (2013) The official music video for was released on
"Amore puro" was a commercial success, helping the parent album debut at on the Italian Albums Chart. Performance and Reception wikipedia
By March 2017, the official video had surpassed 30 million views on the Alessandra Amoroso YouTube channel , making it one of her most-watched videos at the time.
Critics noted that Ferro's influence brought a more mature, soul-inflected pop sound to Amoroso's repertoire.