: Many iterations of the deal required customers to also have or add AT&T Internet or TV service (like DIRECTV or U-verse) to receive the full "free" credit. Without these, the credit might be limited to 50% off.
: Even for "free" devices, customers must pay taxes on the full retail price of both phones at the time of sale.
: Both devices typically must be from the same brand (e.g., two iPhones or two Samsung Galaxies). Strategic Evolution: BOGO vs. Trade-In at&t buy one get one free deal
verizon.com/about/news/setting-record-straight">Verizon or T-Mobile? Free Phone Deals & Cell Phone Offers | AT&T Wireless
: At least one of the two devices must be activated on a new wireless line . : Many iterations of the deal required customers
: Both devices must be on an eligible unlimited data plan , which can significantly increase the monthly service cost.
The BOGO deal is not an upfront discount. It is executed through a series of that offset the cost of the second device over a long-term installment plan. : Both devices typically must be from the same brand (e
: Credits generally begin within 3 billing cycles . If the device cost exceeds the maximum promotional credit (often capped around $700–$1,000), the customer is responsible for the monthly difference.