Attitudes And Attitude Change Page

Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances.

Persuasion via logical reasoning and high-effort thinking. This leads to more enduring change. Attitudes and Attitude Change

Success in persuasion depends on the source (credibility), the message (strength and logic), the channel (medium used), and the audience (openness and existing beliefs). Contemporary Contexts the message (strength and logic)

The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand"). the channel (medium used)

Observing and imitating the views of parents, peers, and role models.