Best Beauty Buys 2016 Direct

: While the brand officially launched in late 2017, the hype and development in 2016 set the stage for the "Fenty Effect," making every other brand realize their shade ranges were severely lacking. Why 2016 Mattered

: This was the year high-tech met hair care. At a premium price point, it promised (and delivered) faster drying times and less heat damage, turning a functional tool into a status symbol. best beauty buys 2016

This was the peak of the "Beauty YouTuber" era. We weren't just buying products; we were buying , matte liquid lipsticks (thanks to the Kylie Lip Kit craze), and blinding highlighters (shoutout to Becca Champagne Pop). It was a year of maximalism—more was definitely more. : While the brand officially launched in late

: This was arguably the biggest launch of the year. It completely redefined "full coverage" and became the gold standard for brightening under-eyes, essentially launching a thousand YouTube tutorials. Anastasia Beverly Hills Modern Renaissance Palette Go to product viewer dialog for this item. This was the peak of the "Beauty YouTuber" era