: Launching "Shop with Videos" content to guide the buying journey [12, 20].

Neal Sample is currently the Executive Vice President and Chief Digital and Technology Officer at Best Buy [11]. In this role, he leads the company's efforts in data, AI, and digital engineering [11]. ⚡ The Modern "CIO" Mandate at Best Buy

: Personalized home pages and "Discover" tabs for each user [12].

: Building custom tech only when it provides a unique market advantage over rivals [14, 30]. 📅 Leadership Timeline Key Focus Area Neal Sample (2025–Present) EVP, Chief Digital & Tech Officer AI, Data, and Platform Engineering [11] Brian Tilzer (2018–2025) Chief Digital & Tech Officer Digital Transformation and App Growth [19] Neville Roberts (Former) CIO International Standardizing global information systems [1] Bob Willett (Former) CIO & CEO International Early customer-centricity and revenue-generating IT [1, 22]

: Moving away from a binary "build or buy" choice to using APIs and microservices [14, 21].

: Establishing a tech hub in Bangalore, India, to support worldwide engineering [11]. 3. The "Build vs. Buy" Shift

: Using AI for hyper-personalized shopping on the Best Buy app [12, 20].

Best Buy has evolved the traditional CIO role into a (CDTO) position to reflect a shift from "keeping the lights on" to driving customer growth [11, 19].