: Best Buy CMO Whit Alexander explained that the theme was inspired by the one gift so special it is saved for the end—the gift that "lives on" through the experiences it creates, such as family movie nights or capturing vacation memories. Key Ad Spots :
: The "One-Upper Couple" commercial featured a couple, Andy and Sarah, who invite their neighbors (the Smiths) over for a Super Bowl party. best buy tv commercial 2017
In 2017, Best Buy's television commercials centered on two major cultural moments: the and the holiday season . The year's marketing was characterized by a shift toward emphasizing "meaningful moments" and experiences enabled by technology rather than just product specs. 1. Super Bowl LI Campaign: "The One-Upper Couple" : Best Buy CMO Whit Alexander explained that
During the late summer of 2017, Best Buy collaborated with actor for a series of comedic back-to-school ads. The year's marketing was characterized by a shift
: This commercial showed a family in the "holiday homestretch" unwrapping their final tech gifts, specifically the Samsung QLED 4K Smart TV and the Nintendo Switch Go to product viewer dialog for this item. .
For the 2017 Super Bowl, Best Buy ran a humorous campaign focused on high-end home theater technology.
: The ad used comedy to highlight Best Buy as the destination for premium "Big Game" tech, using the tagline "Expert Service. Unbeatable Price." .