Many BJs edit their long-form live sessions into highlight reels (MP4s) for YouTube, allowing their "lifestyle" content to reach a global audience.
New technologies like ByteTrack are being used to analyze video content (specifically eating behaviors in mukbang-style videos) using deep learning systems to track habits. BJ and Creampie.mp4
Major media companies are investing in digital-first lifestyle brands, such as FOX Entertainment's stake in B.J. Novak’s "Chain", which blends food pop-ups with digital IP. Many BJs edit their long-form live sessions into