PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The filename "" refers to a digital rip of the 2009 Icelandic film Bjarnfreðarson (also known as Mr. Bjarnfreðarson ). Directed by Ragnar Bragason, the movie serves as the epic and tragicomic conclusion to a highly popular TV trilogy: Næturvaktin (Night Shift), Dagvaktin (Day Shift), and Fangavaktin (Prison Shift).
The film reunites Georg with his long-suffering sidekicks, Ólafur Ragnar and Daníel. While the TV series leaned heavily into situational humor, the movie finds them at a crossroads of "disappointments". bjarnfredarson.dvdrip.xvid-mrmuscle.avi
In the late 2000s, Icelandic television was dominated by a singular, abrasive, and deeply dysfunctional character: Georg Bjarnfreðarson. After three seasons of watching Georg alienate everyone around him as a gas station manager, hotel boss, and finally a prisoner, audiences were given a final, feature-length reckoning. The film Bjarnfreðarson is more than just a sitcom spin-off; it is a "tragic comedy about love, lies, and parenthood" that seeks to humanize one of Iceland’s most iconic modern anti-heroes. The filename "" refers to a digital rip
Mr. Bjarnfreðarson (2009) - Reviews, film + cast - Letterboxd The film reunites Georg with his long-suffering sidekicks,
The following essay explores the film’s themes of redemption, the weight of the past, and its massive cultural impact in Iceland. The Architecture of a Misfit: Redemption in Bjarnfreðarson
Central to the film’s narrative is Georg’s name. In a culture where patronymics (naming oneself after a father) are the norm, Georg carries his mother’s name, Bjarnfreður. This is not a mere stylistic choice but a symbol of the overbearing influence of his mother, an "obstinate feminist" and radical communist who raised him in a household of hyper-political correctness. Through flashbacks to the 1970s, the film illustrates how Georg’s arrogance and social ineptitude were forged as a defensive reaction to a childhood devoid of "normalcy".
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
