Bogdan Gavris: - Parfumul Tau (official Music Video)

An interactive "Behind the Scenes" (BTS) experience hosted on the artist's official site or as a YouTube Premiere event.

Since the song title translates to "Your Perfume," a visual feature can play on the idea of a lingering scent and memory. Bogdan Gavris - Parfumul tau (Official Music Video)

To convert casual viewers into "superfans" by offering exclusive, interactive narrative content. To help me narrow this down, A marketing/social media campaign idea? A creative concept for a new video or performance? An interactive "Behind the Scenes" (BTS) experience hosted

When the user records, a "perfume trail" effect (sparkles or floral particles) follows their movements. Bogdan Gavris - Parfumul tau (Official Music Video)