Your Abs, M...: But Wait ... There's More!: Tighten

Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection.

The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase. But Wait ... There's More!: Tighten Your Abs, M...

The phrase you're referencing is the full title of the book: by Remy Stern. get one free" offer