: Potential clients who meet specific criteria, such as verified contact info and residency in a target country.

Leads are typically classified by their stage in the conversion funnel:

: Basic contact details (email/phone) from users who signed up for newsletters or webinars.

: A low-budget option for small tests, where freelancers sell lists starting as low as $5, though quality is highly variable. Conversion Metrics & Benchmarks

Buying leads carries significant legal risks that require strict operational discipline: Eight Things You Should Know Before Trading Forex | CFTC