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: Mobile commerce now accounts for over 60% of all online jewelry transactions , reflecting a shift toward "on-the-go" luxury shopping.

: Fine jewelry remains the top category, with engagement and wedding rings serving as the primary revenue generators online. Challenges to Online Adoption buy jewellery online

: Advanced digital tools now allow shoppers to personalize designs, selecting specific metals, gemstones, and engravings before purchase. Consumer Behavior and Demographics : Mobile commerce now accounts for over 60%