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, these are still praised for their smooth, "no-tug" application.

LORAC quickly became an industry secret, known as the "Red Carpet Authority". Shaw even named lipstick shades after her famous clients, such as a signature shade for Cindy Crawford. The brand's legendary status was cemented in with the launch of the LORAC PRO Palette , which became a viral sensation among beauty gurus for its high pigment and "velvety" blendability. Why People Still Love It buy lorac

The name itself was born at a family holiday party. Her uncle suggested simply spelling , and when she ran it by her friend Demi Moore , the actress loved it. The Red Carpet Legend , these are still praised for their smooth,