: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations
Retailers and manufacturers use BOGO candy offers for several strategic reasons: buy one get one free candy
: Most BOGO offers apply to the item of equal or lesser value. Additionally, many retailers, such as Hot Topic or major grocers, may restrict these deals from being combined with other coupons or rewards programs. Where to Find BOGO Candy Offers : BOGO forces a higher unit movement