Shoppers often spend more than they originally intended because they feel compelled to reach the "deal" threshold. Fireworks Pricing - Save Money with MAD Fireworks
Some retailers double the base price of an item so that you are effectively paying full price for two items rather than getting one for free. buy one get one free fireworks
Offering a BOGO deal can sometimes preserve a product's perceived value better than a deep discount, as the main item is still "sold" at its full price. Shoppers often spend more than they originally intended
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