The brand's history is defined by its pursuit of precision. Originally founded as , the company became TAG Heuer in 1985 after an acquisition by the Techniques d'Avant Garde (TAG) group.
Our history, our legacy - From 1860 to Now | TAG Heuer® - Official Site buy tag heuer watches
The Enduring Appeal of TAG Heuer: A Guide to Precision and Heritage The brand's history is defined by its pursuit of precision
TAG Heuer’s catalog is diverse, catering to different professional and recreational needs through its core collections. (1969), one of the world's first automatic chronograph
(1969), one of the world's first automatic chronograph movements.
: Notable innovations include the (1916), the first mechanical stopwatch accurate to 1/100th of a second, and the Calibre 11
: TAG Heuer is synonymous with racing, famously worn by legends like Ayrton Senna and Steve McQueen. Technical Milestones