: In major cities like Marrakech , avoid the general souks if you aren't confident in your testing skills. Instead, visit specialty shops: Arganie or Arganino in Marrakech 33 Rue Majorelle (Marrakech) for high-end brands
Prices have risen significantly due to drought and global demand. buying argan oil in morocco
: Anything priced suspiciously low, such as 40 MAD (~$4 USD) for a standard bottle, is likely mixed with cheap sunflower or olive oil. : In major cities like Marrakech , avoid
Buying argan oil in Morocco —often called "liquid gold"—can be a highlight of your trip if you know where to look and how to spot a fake. Authentic oil is endemic only to southwestern Morocco, and its labor-intensive production makes it one of the world's most expensive vegetal oils. : In major cities like Marrakech