Costs vary wildly based on brand value, from a few thousand to millions for established brands.
If someone else already owns the name you want, you can buy the rights through a . buying rights to a name
You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom Costs vary wildly based on brand value, from