The contrast between clinical industrial processes and the warm, earthy aesthetic of the advertisement.
The effectiveness of short-form video (Facebook/Instagram assets) in maintaining market dominance for heritage brands. consome2021.fb5359767.mp4
If you are writing a paper based on this specific video asset, here are three angles you could take: 1. Rebranding "Industrial" Food The contrast between clinical industrial processes and the
Likely a short (15-30 second) digital ad showing fresh vegetables transforming into the signature yellow cube or being used in traditional Mexican dishes like red rice. Potential "Paper" Topics Rebranding "Industrial" Food Likely a short (15-30 second)
The campaign, titled (Made with ingredients you know), focused on transparency regarding the ingredients in their bouillon cubes. Campaign & Video Details Brand: Maggi (Nestlé Mexico) Campaign Title: Hecho con ingredientes que conoces Year: 2021
The use of "clean label" marketing strategies and visual cues of freshness in digital video. 2. Digital Marketing in Latin America