Daddy Yankee Ft. Bad Bunny, Natti Natasha & Becky G - Dura Remix (en Vivo - Premios Billboard 2018) Review

The original version of was released on January 18, 2018 , and quickly became a global sensation, fueled by the viral #DuraChallenge on social media. By the time of the 2018 Billboard Latin Music Awards in Las Vegas on April 26 , the song had already topped charts in 14 countries and solidified Daddy Yankee as a revitalized leader of the reggaeton genre. II. The Performance as a Debut Event

Two dominant female voices who were essential to the "urban" music explosion of the late 2010s. The original version of was released on January

This paper explores the cultural and industrial significance of the performance by Daddy Yankee , Bad Bunny , Natti Natasha , and Becky G at the 2018 Billboard Latin Music Awards . I. Introduction: A Global Phenomenon The Performance as a Debut Event Two dominant