Did Nike Buy Hurley May 2026

Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets.

Under Nike, Hurley benefited from advanced Nike technologies, such as the development of the Phantom boardshorts using Nike's high-performance materials. did nike buy hurley

Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales. Yes, but no longer does

Nike decided to sell the brand to focus on its "Consumer Direct Offense" strategy, which prioritizes direct-to-consumer sales and investment in its core Nike brand. and snowboard markets. Under Nike