: Identifying core competencies and weaknesses to determine competitive advantage.
While full modern editions are typically for purchase, you can find previews, summaries, or older digital versions on various platforms:
The 2015 edition focuses on the diagnosis as a decision-making tool during critical phases such as project launches, crises, or internationalization.
The book (Strategic Diagnosis: Evaluating the Competitiveness of the Enterprise) by Olivier Meier, specifically the 4th edition published in January 2015 by Dunod , is a professional guide designed to help managers analyze their company's market position and internal capabilities. Key Features & Content
: Defines strategy as a framework for creating and preserving value in uncertain environments. Dual Analysis Approach :
: Evaluating market opportunities and threats using tools like PESTEL and Porter's Five Forces.
: Includes a detailed retrospective case study of the company Bic , analyzing its diversification into perfumes and its strategic evolution over a nine-year period. Access and Resources
