(audio) - Dunkins

The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era”

In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features: Dunkins (Audio)

Dunkin’ has also used audio to connect with younger demographics through physical events. One of the most successful examples was the , the first of its kind for the brand. By providing wireless headphones, Dunkin’ allowed fans to boogie to curated playlists while sampling new iced beverages, turning a traditional store visit into a high-energy, immersive dance club. 3. Sensory Branding in Social Media The Sound of Sunrise: How Dunkin’ is Winning