The "demon" makeup used for the crowd was partly inspired by Ben Moody's love for the film The Evil Dead . Evanescence: Going Under (Music Video 2003) - IMDb

A blend of Victorian fantasy and hard rock , featuring corsets, chains, and shredded fabrics.

Lee’s iconic red corset was custom-made and cost approximately $2,500 . 🧠 Themes & Symbolism

The underwater sequences directly visualize the lyric "I'm going under, drowning in you" . Amy Lee intended the white dress to look like something symbolizing the loss of self in a toxic situation. 3. Personal Empowerment

Lead singer Amy Lee designed and hand-stitched the white dress worn during the underwater scenes while recovering from the flu.