This eighth edition of is a staple for anyone serious about mastering strategic management. Authors Gerry Johnson , Kevan Scholes , and Richard Whittington provide a perfect blend of high-level theory and real-world application through an extensive selection of international case studies . Core Focus Areas
: It views strategy through two lenses: rigorous economic analysis and the human-centric social and political processes within an organization. Exploring Corporate Strategy: Text & Cases (8th...
: Evaluating business-level strategies, corporate-level directions, and international expansion. This eighth edition of is a staple for
: Focusing on implementation, innovation, and entrepreneurship. Why It’s a Must-Read and entrepreneurship. Why It’s a Must-Read