: Founded in 2004 , it started with a mission to make buying fireplaces hassle-free by cutting out high-street middlemen.
: Over 20 years, it grew from a single entity to a major brand with showrooms in Stockport, Cheadle, and Bromsgrove.
: This specific entity is currently listed as a non-trading company as of early 2026, though it has historically operated as a leading online specialist for fire surrounds, mantels, and contemporary fireplaces. Direct Fireplaces (Active Retailer)