Directed by , the official music video leans heavily into the song's western-noir themes.
: The verses explore the dangers of "playing cowboy" in the rap industry, critiquing artists who adopt fake "tough guy" personas only to fold when faced with real-world consequences. Key Contributors Fugees - Cowboys (Official HD Video)
: The song famously incorporates the whistling melody from "Something 'Bout Love" by The Main Ingredient and the hook's inspiration from "Cowboys to Girls" by The Intruders . Directed by , the official music video leans