: Platforms like TikTok and Instagram allow athletes to bypass traditional media, controlling their own narratives and directly monetizing their influence through strategic brand partnerships with companies like American Eagle and Motorola. 2. Sustained Interest Beyond the Olympics

: Top-tier gymnasts can earn between $31,000 and $43,000 per Instagram post.

Media content is shifting to focus on the "human" side of the sport, including mental health, recovery, and cultural evolution: