: Always start with the # symbol. Use only letters and numbers; do not use spaces, punctuation, or special characters (like $ or %) as they will break the link.

To maximize the reach of your images, use a mix of different hashtag types: Free Instagram Hashtag Generator | Canva

A is a keyword or phrase preceded by the pound symbol (#) used to categorize content and improve its discoverability on social media platforms like Instagram, TikTok, and X (formerly Twitter). By adding hashtags to an image's caption or comments, you effectively index that post into a public collection of other photos sharing the same tag, making it visible to users who aren't already following you. Core Rules for Using Hashtags

: On most platforms, you can place hashtags in the caption or the first comment. Many creators prefer placing them at the bottom of a caption or in a comment to keep the main message clean and accessible for screen readers.

: While platforms like Instagram allow up to 30 hashtags per post, recent expert advice often suggests a more focused approach, such as 3–15 highly relevant tags. Strategy for Choosing the Right Tags