How Much Does It Cost To Buy An Insurance Agency Now

: Multiples averaged 11.4x as of late 2025.

: A common "rule of thumb" for buying a specific book of business is 1.5x to 2.5x the annualized gross commission. Factors Influencing the Final Price how much does it cost to buy an insurance agency

The cost to buy an insurance agency typically ranges from for established mid-market businesses. For smaller operations or individual "books of business," costs often fall between $150,000 and $350,000 . Valuation Multiples : Multiples averaged 11

Agencies are primarily valued based on their earnings or revenue, with multiples varying by the size and profitability of the firm. : Small Agencies : Typically sell for 4x to 6x their EBITDA. For smaller operations or individual "books of business,"

: Large commercial-focused agencies in major metros can reach 10x to 13x EBITDA.

The purchase price is rarely a flat calculation and is heavily influenced by the "quality" of the agency's revenue: How Much Does It Cost to Buy an Insurance Agency?