How To Buy A Soulcycle Franchise Guide

While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group .

If your goal is to own a boutique cycling studio, several high-profile competitors do offer franchise models: how to buy a soulcycle franchise

: Also owned by the Equinox Group, this brand does offer franchising opportunities if you want to stay within the same parent company ecosystem. While many fitness enthusiasts and entrepreneurs hope to

: A major player in the high-intensity boutique space with a robust franchise support network. Who Owns SoulCycle? (CEO, Corporate & Franchise Explained) . As of 2026