In a boom, people buy to gain (ROI, status, growth). In a slump, they buy to .
90% of your market might not be buying today, but 100% of them will buy eventually . how to sell when nobody's buying
Interview your happiest current clients. Use their success stories as social proof to drown out the market noise. 5. Play the Long Game (The 90/10 Rule) In a boom, people buy to gain (ROI, status, growth)
Don't sell a "productivity suite"; sell "a way to get 40 hours of work done in 30 so you can reduce overhead." 2. Become the "Lighthouse" In a boom
Give away your best secrets for free. If you provide the most value during their darkest hour, you are the only person they will call when the budget opens back up.