Immutable Laws Of Marketing: Violate Them At Yo... Today

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is essentially the "gravity" of the business world—you don't have to believe in them, but you’ll certainly feel the impact when you fall.

Here are a few heavy hitters from the book that still dominate today: Immutable Laws of Marketing: Violate Them at Yo...

Are you looking to to a specific brand you're working on, or do you want to dive into some modern-day examples of brands that broke them? The 22 Immutable Laws of Marketing by Al

The most powerful concept in marketing is owning a single word in the prospect’s mind. Volvo owns "Safety." FedEx owns "Overnight." If you try to own everything, you end up owning nothing. Volvo owns "Safety

Being first in the marketplace is important, but being first in the mind is everything. If you aren't first in a category, you need to find a way to be first in a specific niche or "ladder" rung within the prospect's head.

Violating these laws usually leads to "marketing arrogance"—the belief that the brand name alone is what sells, rather than the position that name holds.