Is Bass Pro Buying Cabela's Link

The merger united the two largest outdoor retailers in North America, bringing Cabela’s 82 stores under the same ownership as Bass Pro Shops’ 95 locations. While the brands remain distinct, they now operate as a unified family under the leadership of Bass Pro founder Johnny Morris. Impact on Customers

Yes, Bass Pro Shops completed the acquisition of its rival on September 25, 2017 . The deal was valued at approximately $5 billion .

: The Cabela’s CLUB credit card program was sold to Capital One as part of the deal. Strategic Changes

The consolidation has led to several changes aimed at making the two brands more integrated for shoppers:

: Customers can now return merchandise purchased at one brand's store to the other.

Bass Pro Just Completed a $4 Billion Deal to Buy Cabela's - Fortune

: Gift cards from either brand can be redeemed at both Bass Pro Shops and Cabela's . Reward points for the Cabela's CLUB and Bass Pro Shops Outdoor Rewards programs are honored at both retailers.