Roku’s primary engine is no longer selling "sticks"; it’s the high-margin segment, which accounts for nearly 88% of total revenue .
: For fiscal year 2025, Roku reported a record net income of $88 million , a massive reversal from the losses of 2023–2024. Free cash flow also surged to a company record of $484 million . is roku stock worth buying
: While platform revenue is strong, device revenue is projected to remain flat or decline slightly as the company uses hardware as a loss leader. Roku’s primary engine is no longer selling "sticks";