The line at the James Avery counter started forming before the mall doors even opened. For Sarah, this wasn’t just a sale; it was a tradition. She had her eye on two specific pieces for months: a tiny sterling silver and a delicate wildflower dangle .

James Avery usually offers free soldering while you wait during the event, though it can get busy.

When it was finally her turn, the associate smiled, knowing exactly why Sarah was there. "The promotion covers the classic medium curb bracelet or the hook-on bracelet today," the associate explained.

Purchase any two charms and receive a specific style of bracelet (usually the Medium Curb, Forged Link, or a select charm necklace) for free.

James Avery Artisan Jewelry typically runs their popular promotion once or twice a year, often in the spring (around April) and sometimes in the fall.