Secret: Jax - Victorias Secret I Know Victorias

: The song's success prompted a public response from then-CEO Amy Hauk , who issued a handwritten letter acknowledging the brand's past pitfalls and stating they were "committed to building a community where everyone feels seen".

The song’s central hook reveals the "secret" behind the brand's name: Jax - Victorias Secret I know Victorias secret

: These lyrics attack the brand's long-standing marketing strategy of promoting a single, often photoshopped body type to profit from consumer insecurities. : The song's success prompted a public response