Leading Digital: Turning Technology Into Busine... May 2026

Transformation requires cultural shifts; leaders must use digital tools to foster open dialogue and "crowdsource" solutions from employees to ensure authentic buy-in.

This refers to where a company chooses to invest its technological resources. The authors identify three primary areas for these investments: Leading Digital: Turning Technology into Busine...

In the modern economic landscape, "going digital" is no longer a luxury reserved for Silicon Valley startups; it is a survival mandate for the 90% of the economy operating in traditional industries. In their seminal work, Leading Digital , George Westerman, Didier Bonnet, and Andrew McAfee argue that true digital transformation is not about purchasing the latest gadgets, but about fundamentally reimagining how a business operates and delivers value. To achieve this, companies must strive for , a state reached by balancing two critical dimensions: Digital Capability and Leadership Capability . The Two Pillars of Digital Mastery In their seminal work, Leading Digital , George

Leaders must define a clear, transformative ambition that goes beyond incremental improvements. and increase organizational agility.

Leveraging automation, data analytics, and real-time integration to break down silos, reduce costs, and increase organizational agility.