Marketing is no longer just "selling and advertising." In both study and practice, it is defined as the process of creating, communicating, and delivering to customers to manage profitable relationships.
Note: In services, this expands to 7Ps (adding People, Process, and Physical Evidence). 5. Modern Trends & Digital Transformation
Foundational marketing requires a balance of (the "science" of data and strategy) and creative execution (the "art" of communication). Whether in a lecture hall or a boardroom, the goal remains the same: building a brand that customers trust and return to. Marketing: Grundlagen fГјr Studium und Praxis
Identifying market positioning relative to rivals. 3. The Marketing Strategy: STP Model Success in the market depends on three logical steps:
Focuses on the "Exchange Principle" and Maslow’s Hierarchy of Needs. Marketing is no longer just "selling and advertising
Providing value-added information instead of "interruptive" ads.
Academic study is increasingly incorporating these practical shifts: this expands to 7Ps (adding People
Aligning brand values with environmental and ethical standards. Conclusion