The mature beauty market is moving toward "pro-aging" rather than "anti-aging," emphasizing skin health and simplified routines.
63% of women now prefer a streamlined 3-product routine. Multi-use products, such as lip liners that double as blush or contour, are gaining popularity for their efficiency and value. mature ladies pretty
Rather than full coverage, "gray blending" using fine highlights and glosses is the preferred method for embracing natural hair color with a dimensional finish. The mature beauty market is moving toward "pro-aging"
Trends like " Cellness " and the use of PDRN (DNA extracted from salmon) focus on cellular regeneration and collagen stimulation with immediate, clinical-like results at home. mature ladies pretty
The Invisible Majority: The Rise of the 50+ Woman - MediaPost