: In its 2025 Media & Entertainment Trends , EY notes that while linear TV is in structural decline due to cord-cutting, it remains highly profitable. The current challenge for "mature" operators is extracting value through this decline phase to fund new priorities like streaming.
: To avoid the "decline" phase, companies may seek "internationalization" or "diversification"—adding adjacent products or expanding into new global markets. Cultural & Technical Influences
: Insights from Brainmates emphasize that the maturity stage requires a focus on customer retention through experimental tactics like churn follow-ups and integrated marketing rather than large, unproven bets.
: Strategy expert Roman Pichler suggests that for mature products, the goal is often to create a " cash cow "—protecting market position with minimal investment while focusing on bug fixes and incremental enhancements.
: Academic studies often look at the "transition from immature to mature" media consumption habits, noting that younger adults are increasingly moving away from traditional news toward entertainment and gaming platforms. Media and entertainment outlook | Deloitte Insights
Reports from firms like and EY highlight how established media companies are navigating a "maturity stage" characterized by high competition and shifting consumer habits.
: Mature companies are moving away from simple subscription models toward hybrid approaches, including ad-supported tiers (AVOD) and free ad-supported streaming TV (FAST). Managing Mature Products & Content
: Deloitte's 2025 Outlook points out that traditional studios are facing rising content costs while competing for attention with "hyperscale" social platforms that leverage user-generated content.