Mcquail's Mass: Communication Theory
: He categorizes the "intent" behind communication through specific models: transmission, ritual/expressive, publicity/attention, and reception.
: He describes it as a large-scale distribution of one-directional, impersonal messages to a vast, anonymous audience. McQuail's Mass Communication Theory
: McQuail co-developed a model for why individuals use media, focusing on Diversion , Personal Relationships , Personal Identity , and Surveillance . : He categorizes the "intent" behind communication through
: He identifies five classic societal functions: Information , Correlation (interpretation), Continuity (cultural values), Entertainment , and Mobilization . impersonal messages to a vast