News - Mulan Disney Premium Rental Backlash | Disney Plus

: Fans were outraged at being asked to pay nearly $30 for a rental on top of their existing Disney+ monthly subscription.

: The UK Cinema Association and other theater bodies called the decision "hugely disappointing," as it bypassed theaters during a critical reopening period. 🚫 Global #BoycottMulan Movement Mulan Disney Premium Rental Backlash | Disney Plus News

The primary source of consumer frustration was the . : Fans were outraged at being asked to

: Unlike standard digital purchases on iTunes or Vudu , the "purchase" only remained active as long as the user maintained a paid Disney+ subscription. Mulan Disney Premium Rental Backlash | Disney Plus News