: Search for "Consumer Neuroscience" to find free PDF whitepapers and academic studies that underpin the book’s principles.
: The Old Brain is hardwired to process images faster than words. Emotional : Create a "gut" reaction. The 4-Step Process : Diagnose the Pain. Differentiate your Claims. Demonstrate the Gain. Deliver to the Old Brain. Free Neuromarketing Alternatives
: Check your local public library's digital collection. Most offer the ebook for free via the Libby or OverDrive apps using your library card. Key Concepts from the Guide
: Often features free lessons on consumer psychology and neuro-influence.
: Place the most important info at the start or finish.