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Experiences where the audience influences the outcome (e.g., social media, immersive theater). 2. Analyze Industry Verticals Break down your research by specific industry segments:

Popular media is a mirror of contemporary values. When reviewing content, consider:

Subscription models vs. ad-supported content (FAST channels).

The "how" is as important as the "what." Research how technology changes consumption:

How different demographics are portrayed and who is telling the story.