The song was part of a larger "global music and philosophy project". The founders traveled the world for six months, recording music and interviews to explore the theme of "unity in diversity".

"My Culture" is the lead single from the 2002 debut album of the British multimedia project , founded by Jamie Catto and Duncan Bridgeman. The track is a cross-genre collaboration featuring vocals from British pop icon Robbie Williams and Maxi Jazz of Faithless. Context and Concept

It also reached the top 40 in several other countries, including Australia, Italy, New Zealand, and the Netherlands. Production Credits Producers: Duncan Bridgeman and Jamie Catto.