Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants)
The Pinterest "Buy it" button (often referred to as or Shop Product Pins ) allows users to purchase products directly from a Pin without leaving the Pinterest app or website. It is a powerful, high-intent shopping feature designed to turn inspiration into impulse purchases. Key Features of Pinterest Shopping
Set up Rich Pins to ensure product details (price, availability) are updated automatically from your website. The Difference: "Save" vs. "Buy" Recapturing the Joy of Shopping with Pinterest
When a Pin features a blue price, it indicates the item is purchasable directly within the application.
The easiest method is to use a partner platform like Shopify, which allows you to integrate your catalog and enable the Pinterest sales channel.
Customers can select product variants (size, color) and click "Add to Bag" or "Go to Checkout" to complete the transaction.
To add a "Buy it" button to your Pins, you must have a and adhere to their commerce guidelines.